Flat Printed Labels

Flat trademarks refer to those trademarks that are composed only of two-dimensional flat elements, including text, graphics, symbols, or combinations thereof, which are limited to a standard two-dimensional plane and do not involve the shape or structure of three-dimensional space. A flat trademark is a symmetrical representation of the "main trademark" and the corresponding concept of a "three-dimensional trademark".

Flat trademarks mainly include the following forms:

Text trademark: can use Chinese or foreign characters, can be fabricated vocabulary (such as "Kodak", "Xerox", "Nikon") or ordinary vocabulary (such as "Apple", "Green Leaf").

Graphic trademark: can be a pattern designed from geometric shapes, imaginative objects, or other creative themes, such as animals, plants, sun, moon, stars, etc.

Trademark: Using a specific symbol or mark as a trademark.

Combination trademark: combining text and graphics, usually to enhance the recognition and aesthetics of the trademark.

Flat trademarks can be classified according to different standards:

Composition form: Text trademark, graphic trademark, graphic and text combination trademark.

Purpose and Function: Commodity Trademark and Service Trademark.

Owner and User: Manufacturing Trademark, Sales Trademark, Collective Trademark.

Management method: Registered and unregistered trademarks.

Motivation for use: joint trademark, defensive trademark, certification trademark.

Meaning: Meaningful and meaningless trademarks.

Usage: Main trademark, sub trademark, product group trademark, specific product trademark.

The characteristics of a flat trademark include:

Legitimacy: The design and use of trademarks must comply with legal provisions, and the use of national flags, military flags, and other symbols as trademark patterns is prohibited.

Novelty: Trademark design should have a unique concept, distinct from the original trademark, reflecting the uniqueness and innovation of the trademark.

Expressive: Flat trademarks can only be expressed through physical form, with intuitiveness and visibility.

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